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This site ski.canada.travel states the following, "Our daily scoop on all the best Canadian ski." Our analyzers noticed that the website also stated " Destinations, resorts, mountains, events and gear." The Website also stated " From people who love to ski and snowboard. April 22, 2015 Gear. 10 essentials for Canadas 201516 ski season. Theres no time like the present to equip yourself for next seasons powder adventures. April 20, 2015 People. Pro photographers and filmmakers square off in Whistler. Two nights of competitions showcase emerging local talent and world-class artists at British Columbia resort. April 7, 2015 Places." The website's header had skiing as the most important keyword. It was followed by ski canada, skiing in canada, and canada skiing which isn't as highly ranked as skiing. The next words the site used was skiing canada. ski in canada was also included but might not be understood by web engines.